stand out from your Competition.

Grow sales through a Community.

Synopsis

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In this case study, you’ll learn how we boosted event attendance by 300% for Waimea Surf and Culture.

With less than three days to prepare, we partnered with them on a rapid campaign for the globally renowned "Go Skateboarding Day," helping them stand out against local competitors and achieve huge success in the Matosinhos area.

Project

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Waimea Surf & Culture: Celebrating “Go Skateboarding Day”

Year

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2024

Category

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Social Media Management
Graphic Design
Event Planning

Turning Strangers Into Followers through Graphic Design

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How We Used Instagram to Take People Offline.

Skateboarding is raw, authentic, and rule-breaking, but it has a rhythm. To connect with this audience, the design had to reflect this ethos while remaining legible. Some fonts and colors might be difficult for a general audience to read… and that’s the point. This exclusivity resonates with the target audience, making them feel like the poster was designed specifically for them.

— Miguel Nogueira, Creative Director

The Secret for Turning Strangers into Followers and Followers into Customers

Our secret is to first hook the audience with compelling graphic design.

From there, we craft copy that speaks their language, making them feel seen and understood. We positioned the event not just as a gathering, but as an experience; an invitation to be part of something authentic.

We also framed the time and place of the event as convenient.

This made joining an easy decision.

"I had no idea what Waimea was until the event.

Are you going to do this again? Where's the shop?"

Event Management

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Hosting a Memorable Skate Session

Every successful event starts with meticulous planning. We designed a series of games, activities, and experiences to foster a sense of community and belonging, even for newcomers.

Ultimately, the event reshaped the brand's perception in the local community.

Group of skateboarders holding their skateboards high in the air during a gathering or protest, black and white photo. Group of young people skateboarding on an urban street at dusk, black and white photo. A person skateboarding along a street at night, wearing a t-shirt with a circular logo on the back, next to a brick wall. A group of people at the beach holding skateboards, some standing and some sitting, celebrating together with a foggy sky and ocean in the background. Young man skateboarding on a city street at night, wearing a T-shirt with "WAIMEA" written on the back. A group of young people with skateboards gathered on a city street, listening to a man in a black shirt speaking. A person skateboarding on a beach at sunset, with the ocean and a small island in the background, while wearing a cap and casual clothes. Group of people posing with skateboards outdoors, some standing and some kneeling, in a black-and-white photo. People skateboarding on a paved path in a park, with some trees and a playground in the background. Close-up of a person skateboarding indoors, wearing shorts and sneakers, with focus on their legs and skateboard in motion, black and white photo.

OUR CAMPAIGN RESULTS

300% growth

The event surpassed our initial projections by 300% once the social media strategy was implemented.

Earned Media & Improved Reputation

The high-quality design and copy led to free promotion from local magazines and other media outlets who were impressed by the campaign.

Sustained Business Growth

In the weeks following the event, the shop saw a significant increase in social media followers, foot traffic, and sales, converting attendees into loyal customers.

building an enduring brand asset

By establishing the brand as a cornerstone of the local skate culture, our campaign built an asset that continues to attract customers automatically.

Testimonials

"It's very hard to find a professional like Miguel. Very organized, prolific and effective with his workflow. Not to mention the impressive quality of ideas he brings to the table. it's an honor to have worked with him!"

João Lira, Lead Artist on ATMTA

"Incredibly creative artists with strong technical skills. Very highly recommended."

John from Decent Espresso

"Miguel is a great designer, and he always provides options. His quick turnaround made working with Miguel a pleasure."

John from VoteNet

"I completely recommend, they did a wonderful job setting up amazing artwork which we are using on a brochure for a pitch."

Patrick Delaney, Internet of Things

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