DO YOU WANT your business to stand out?
Here's how we helped Menog Creative create visuals that attracted their ideal clients.
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Menog Creative is a studio providing art and design for video games and Hollywood films. After in-depth research into their ideal client, we reverse-engineered a visual strategy designed to resonate with them.
We discovered their target clients are art directors, creative entrepreneurs, and startup founders born between the 1970s and early 1990s. This demographic grew up during the golden age of video games (such as Atari, GameBoy Color, Street Fighter arcade machines, and other retro-gaming consoles).
With this insight, we set out to build a brand that would appeal to this target market while projecting reliability and professionalism.
Logo Design that Attracts the Right Clients
The goal of the logo was to create a friendly, approachable feel using rounded shapes, while keeping it abstract enough to invite interpretation. This abstraction allows people to form their own connection with the brand, making it more personal than a literal image.
The logo's composition was also created with visual rhythms to communicate professional expertise in the client’s work. This ensured the design ticked all the boxes for what Menog Creative’s ideal clients were looking for when outsourcing work to anyone in this industry.
branding that attracts your ideal clients while you sleep
Our process always begins with studying the target audience. We believe in a 'research first, design later' approach.
For instance, we learned that Menog Creative's ideal clients believe that if a designer uses personal experiences, such as their own travels, stories and culture, for their work, it gives a video-game character more impact than an image copied from Pinterest or Google Images.
By listing all we knew about Menog Creative’s clients, we knew exactly what to research to find the kind of visuals, text, and social media posts that would attract the most attention.
Plan Your Business Visuals and Social Media Posts Without Double the Work
Good graphic design is important for grabbing people's attention, making them stop scrolling and click on your post.
To build trust with these clients, our visuals had to align with their core values and the signs they were looking for. By being seen as a visual storyteller, we were able to attract the right clients for Menog Creative with the right budgets.
We developed a social media calendar focused on topics their clients would respond to, such as showcasing traditional artistic skills (drawing, sculpting), research trips, and tapping into the shared values of the demographic.
A Blueprint for Your Brand
This research provides a complete system for your brand’s visuals. It defines your marketing strategy and the exact visuals you'll need; for social media, advertising, and more; saving you time and money on revisions.
You will understand what colors, graphics, and fonts to use to make the most out of your business.
This is something you only have to invest in once, and (when done well) your business is set for life.
this covers all you need and more
From email signatures, LinkedIn posts, advertisements, and even brand tone of voice, ensuring consistency across platforms increases visitor trust. There’s nothing worse than a client who views a polished LinkedIn page, and then finds the website is outdated, or vice-versa. This way, the brand perception we set out to project, as approachable, trustworthy, and professional, is ensured throughout.
How your clients perceive your business is important, as it determines whether they will buy from you.
building web sites that scale profit
With Menog Creative, we were able to build their online business further by setting up blogs, online shops, and extra consulting services.
This increased their revenue and amounted to two-thirds of their total income.
PAST COLLABORATIONS: LOVED BY BIG AND SMALL BRANDS
Blink 182, Kiber Surf School, Waimea,
Máus Hábitos, Tensor Trucks,
Long Island, Fallen, STCP,
Arrow Tech, Google, Sony Playstation.
OUR CAMPAIGN RESULTS
IMPROVED REPUTATION
Better than great-looking visuals is having the right ones that attract the intended audience. By researching our client’s clients, we set up the right visuals to attract the right clients and improve brand reputation.
33% increase in profits
We achieved a 33% increase in profits by setting up passive income systems, such as online webshops, consultation calls, and extra services.
GETTING CUSTOMERS WHILE YOU SLEEP
By building logotypes, webpages, and other brand materials with the right visuals, we were able to convert clients and scale the business through a multidisciplinary approach.
x5 MORE engagement
We doubled their Instagram following and boosted post engagement by an average of 5x, with some posts exceeding 10,000 likes.
do you want your business to
attract the right clients?
If you need me to do this for you and more, such as event management, content planning, landing pages, let me know by filling out the form below.